{"product_id":"authenticity-hardcover-by-ron-willingham","title":"Authenticity Hardcover by Ron Willingham","description":"\u003cbody\u003e\n                            \n                                \n                                    \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                                    \u003cul\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003ePrentice Hall Press\u003c\/b\u003e \u003cb\u003e(2014-05-06)\u003c\/b\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e336\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780735205345\u003c\/strong\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e447.93\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e8.63 x 5.8 x 1.13\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                                    \u003c\/ul\u003e\n                                    \u003cbr\u003e\n                                    \u003cp\u003e\u003cb\u003eMost sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e• The what: knowing the product, the industry, and the competition\u003cbr\u003e• The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs\u003cbr\u003e• The why: understanding the customer’s purpose, intention, values, inner belief boundaries, and self-value\u003cbr\u003e\u003cbr\u003eEmotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling—selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.\u003cbr\u003e\u003cbr\u003ein \u003cb\u003eAuthenticity\u003c\/b\u003e, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:\u003cbr\u003e\u003cbr\u003e• Develop stronger client relationships through enhanced social skills\u003cbr\u003e• Increase the value you bring to customers (and feel more worthy of success and compensation)\u003cbr\u003e• Boost sales by learning and applying the fundamentals of client-focused selling\u003c\/p\u003e\n                                    \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                                    \u003cp\u003e\u003cb\u003eRon Willingham\u003c\/b\u003e is the author of 11 books, and more than 20 training courses that have been conducted in 130 nations, with more than 1.5 million graduates. In the early 1980s, his Integrity Selling course was the first to combine client-focused, needs-based selling concepts aimed at creating actual behavior change. He was the first chairperson of the National Speakers Association’s Sales Trainers Group. After entering the training and development field in the mid-1960s, he worked with great thinkers in the human potential field including Dr. Maxwell Maltz, author of the bestselling book \u003ci\u003ePsycho-Cybernetics\u003c\/i\u003e, and W. Clement Stone, author with Napoleon Hill of \u003ci\u003eSuccess Through a Positive Mental Attitude. \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eHis unique Authentic Salesperson course, upon which this book is based, was launched in 2011\u003c\/p\u003e\n                                \n                            \n                            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":45435086799009,"sku":"BBSNIJ9780735205345","price":26.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780735205345.jpg?v=1764169297","url":"https:\/\/www.bestbookstore.ca\/products\/authenticity-hardcover-by-ron-willingham","provider":"Best Book Store","version":"1.0","type":"link"}