{"product_id":"borrowing-brilliance-paperback-by-david-kord-murray","title":"Borrowing Brilliance Paperback by David Kord Murray","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eAvery\u003c\/b\u003e \u003cb\u003e(2010-10-05)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e304\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9781592405800\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e266.49\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e20.19 x 13.34 x 2.08\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-\"borrowing\". \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In \u003ci\u003eBorrowing Brilliance\u003c\/i\u003e he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: \u003cbr\u003e\u003cbr\u003e ?Defining-Define the problem you're trying to solve. \u003cbr\u003e\u003cbr\u003e ?Borrowing-Borrow ideas from places with a similar problem. \u003cbr\u003e\u003cbr\u003e ?Combining-Connect and combine these borrowed ideas. \u003cbr\u003e\u003cbr\u003e ?Incubating-Allow the combinations to incubate into a solution. \u003cbr\u003e\u003cbr\u003e ?Judging-Identify the strength and weakness of the solution. \u003cbr\u003e\u003cbr\u003e ?Enhancing-Eliminate weak points while enhancing strong ones. \u003cbr\u003e\u003cbr\u003e Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eDavid Kord Murray\u003c\/b\u003e is a business consultant and author of the bestselling book \u003ci\u003eBorrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others\u003c\/i\u003e. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46555939471521,"sku":"BBSNIJ9781592405800","price":35.15,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9781592405800.jpg?v=1781801420","url":"https:\/\/www.bestbookstore.ca\/products\/borrowing-brilliance-paperback-by-david-kord-murray","provider":"Best Book Store","version":"1.0","type":"link"}