{"product_id":"brand-aid-paperback-by-larry-g-linne-and-patrick-sitkins","title":"Brand Aid Paperback by Larry G. Linne and Patrick Sitkins","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003ePrentice Hall Press\u003c\/b\u003e \u003cb\u003e(2015-01-06)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e176\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780735205413\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e165.0\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e20.83 x 13.97 x 1.12\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eNow in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThink branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.\u003cbr\u003e\u003cbr\u003eWe can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBRAND AID\u003c\/b\u003e isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.\u003cbr\u003e\u003cbr\u003eUsing clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eLarry G. Linne \u003c\/b\u003eis the CEO\/president of Sitkins International and Intellectual Innovations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePatrick Sitkins\u003c\/b\u003e is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46554558333089,"sku":"BBSNIJ9780735205413","price":35.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780735205413.jpg?v=1781772842","url":"https:\/\/www.bestbookstore.ca\/products\/brand-aid-paperback-by-larry-g-linne-and-patrick-sitkins","provider":"Best Book Store","version":"1.0","type":"link"}