{"product_id":"corporate-architecture-hardcover-by-alejandro-bahamon-a-canizares-a-corcuera","title":"Corporate Architecture Hardcover by Alejandro Bahamon; A Canizares; A Corcuera","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eWW Norton\u003c\/b\u003e \u003cb\u003e(2009-08-25)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e504\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780393733051\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e2145.53\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e0.0 x 0.0 x 0.0\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eHow the fashion, banking, automotive, and telecommunications industries use architecture as a tool of marketing strategy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to “build” a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. \u003ci\u003eCorporate Architecture\u003c\/i\u003e offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts.\u003cbr\u003e\n\u003cbr\u003e\nDrawn from around the world, the projects documented in these pages in brilliant color photographs and in architects’ sketches, plans, and sections, are:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFashion: Prada • Christian Dior • Tod’s • Chanel • Louis Vuitton • Uniqlo • Mikimoto • Herchcovitch • Gucci\u003c\/li\u003e\n\u003cli\u003eBanking: Borkener Volksbank • Interbank • Caja de Granada • ING • Nord\/LB • FIH • Sampension A\/S • VP Bank • ABN Amro • MUFG • J. Van Breda • KfW\u003c\/li\u003e\n\u003cli\u003eTelecommunications: Telefónica • Nortel • T-Mobile • Dogan Media Group • KPN • Vodafone • Google\u003c\/li\u003e\n\u003cli\u003eAutomotive: Bugatti • Mercedes Benz • Renault • Toyota • Ferrari • Volkswagen • Citroën • BMW • Mini\u003c\/li\u003e\n\u003c\/ul\u003e\n\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eAlejandro Bahamón\u003c\/b\u003e, an architect, photographer, and editor of architecture books, is the author of numerous publications on contemporary architecture, including \u003ci\u003eSketch Plan Build, The Magic of Tents, Treehouses, Glass Houses, Houses on the Edge\u003c\/i\u003e, and (with Ana María Álvarez), \u003ci\u003eLight Color Sound\u003c\/i\u003e. He lives in Barcelona.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAna Cañizares\u003c\/b\u003e lives in Barcelona.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAntonio Corcuera\u003c\/b\u003e lives in Barcelona.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46553421250721,"sku":"BBSNIJ9780393733051","price":112.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780393733051.jpg?v=1781730422","url":"https:\/\/www.bestbookstore.ca\/products\/corporate-architecture-hardcover-by-alejandro-bahamon-a-canizares-a-corcuera","provider":"Best Book Store","version":"1.0","type":"link"}