{"product_id":"do-you-sincerely-want-to-be-rich-paperback-by-charles-raw-bruce-page-and-godfrey-hodgson","title":"Do You Sincerely Want to Be Rich? Paperback by Charles Raw; Bruce Page; and Godfrey Hodgson","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eCrown\u003c\/b\u003e \u003cb\u003e(2005-05-17)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e592\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780767920063\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e694.58\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e21.59 x 13.97 x 3.81\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003eIn the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London \u003ci\u003eSunday Times\u003c\/i\u003e examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eCHARLES RAW\u003c\/b\u003e \u003cb\u003ewas\u003c\/b\u003e financial editor of \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e (London) when this book was written.  \u003cb\u003eBRUCE PAGE\u003c\/b\u003e, then executive features editor at \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e, was coauthor of two other bestselling \"Insight\" books.  \u003cb\u003eGODFREY HODGSON\u003c\/b\u003e was a Washington correspondent for \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eObserver\u003c\/i\u003e (London), where for two years he wrote the financial column \"Mammon,\" and was foreign features editor of \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e.  He also coauthored, with Page, \u003ci\u003eAmerican Melodrama: The Presidential Campaign of 1968.\u003c\/i\u003e\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46554644021409,"sku":"BBSNIJ9780767920063","price":33.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780767920063_126ec870-72bf-490a-86fa-66fd68712f64.jpg?v=1781775210","url":"https:\/\/www.bestbookstore.ca\/products\/do-you-sincerely-want-to-be-rich-paperback-by-charles-raw-bruce-page-and-godfrey-hodgson","provider":"Best Book Store","version":"1.0","type":"link"}