{"product_id":"proofiness-paperback-by-charles-seife","title":"Proofiness Paperback by Charles Seife","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003ePenguin Books\u003c\/b\u003e \u003cb\u003e(2011-09-27)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e320\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780143120070\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e265.36\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e20.07 x 13.21 x 1.52\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo  against quantitative bamboozlement by the media and the government\"  (\u003ci\u003eThe Boston Globe\u003c\/i\u003e)  \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling  account of the strangest number known to humankind. Now he shows  readers how the power of skewed metrics-or \"proofiness\"- is being used  to alter perception in both amusing and dangerous ways. Proofiness is  behind such bizarre stories as a mathematical formula for the perfect  butt and sprinters who can run faster than the speed of sound. But  proofiness also has a dark side: bogus mathematical formulas used to  undermine our democracy-subverting our justice system, fixing  elections, and swaying public opinion with lies. By doing the real  math, Seife elegantly and good-humoredly scrutinizes our growing  obsession with metrics while exposing those who misuse them.\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003eCharles Seife is the author of five previous books, including \u003ci\u003eProofiness\u003c\/i\u003e and \u003ci\u003eZero,\u003c\/i\u003e which won the PEN\/Martha Albrand Award for first nonfiction and was a \u003ci\u003eNew York Times\u003c\/i\u003e notable book. He has written for a wide variety of publications, including \u003ci\u003eThe New York Times, Wired, New Scientist, Science, Scientific American,\u003c\/i\u003e and \u003ci\u003eThe Economist\u003c\/i\u003e. He is a professor of journalism at New York University and lives in New York City.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46552430313633,"sku":"BBSNIJ9780143120070","price":35.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780143120070.jpg?v=1781705495","url":"https:\/\/www.bestbookstore.ca\/products\/proofiness-paperback-by-charles-seife","provider":"Best Book Store","version":"1.0","type":"link"}