{"product_id":"the-anatomy-of-buzz-revisited-paperback-by-emanuel-rosen","title":"The Anatomy of Buzz Revisited Paperback by Emanuel Rosen","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eCrown Currency\u003c\/b\u003e \u003cb\u003e(2009-02-24)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e384\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780385526326\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e300.51\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e20.19 x 13.16 x 2.24\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003eA new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world \u003cbr\u003e\u003cbr\u003eWith two-thirds\u003cb\u003e new material \u003c\/b\u003eand scores of current examples from today’s most successful companies, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e takes readers inside the world of word-of-mouth marketing and explains how and why it works.\u003cbr\u003e\u003cbr\u003eBased on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e shows how to:\u003cbr\u003e\u003cbr\u003e* Generate \u003ci\u003egenuine\u003c\/i\u003e buzz both online and off.\u003cbr\u003e\u003cbr\u003e* Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities.\u003cbr\u003e\u003cbr\u003e* Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. \u003cbr\u003e\u003cbr\u003eSmart, surprising, and filled with cutting-edge strategies and insights, \u003ci\u003eThe Anatomy of Buzz Revisited \u003c\/i\u003eis essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003eEMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46553029542049,"sku":"BBSNIJ9780385526326","price":28.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780385526326.jpg?v=1781723539","url":"https:\/\/www.bestbookstore.ca\/products\/the-anatomy-of-buzz-revisited-paperback-by-emanuel-rosen","provider":"Best Book Store","version":"1.0","type":"link"}