{"product_id":"the-behavior-gap-paperback-by-carl-richards","title":"The Behavior Gap Paperback by Carl Richards","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003ePortfolio\u003c\/b\u003e \u003cb\u003e(2024-10-29)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e192\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9798217046782\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e368.55\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e0.0 x 0.0 x 0.0\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003e \"It's not that we're dumb. We're wired to avoid pain and pursue  pleasure and security. It feels right to sell when everyone around us is  scared and buy when everyone feels great. It may feel right-but it's not  rational.\" \u003cbr\u003e-From The Behavior Gap \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhy do we lose money? It's easy to blame the economy or the financial  markets-but the real trouble lies in the decisions we make.\u003c\/p\u003e\n\u003cp\u003eAs a financial planner, Carl Richards grew frustrated watching people  he cared about make the same mistakes over and over. They were letting  emotion get in the way of smart financial decisions. He named this  phenomenon-the distance between what we should do and what we actually  do-\"the behavior gap.\" Using simple drawings to explain the gap, he found  that once people understood it, they started doing much better.\u003c\/p\u003e\n\u003cp\u003eRichards's way with words and images has attracted a loyal following  to his blog posts for \u003ci\u003eThe New York Times\u003c\/i\u003e, appearances on National  Public Radio, and his columns and lectures. His book will teach you how  to rethink all kinds of situations where your perfectly natural instincts  (for safety or success) can cost you money and peace of mind.\u003c\/p\u003e\n\u003cp\u003eHe'll help you to:\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e   • Avoid the tendency to buy high and sell low; \u003cbr\u003e   • Avoid the pitfalls of generic financial advice; \u003cbr\u003e   • Invest all of your assets-time and energy as well as savings-more  wisely; \u003cbr\u003e   • Quit spending money and time on things that don't matter; \u003cbr\u003e   • Identify your real financial goals; \u003cbr\u003e   • Start meaningful conversations about money; \u003cbr\u003e   • Simplify your financial life; \u003cbr\u003e   • Stop losing money!\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIt's never too late to make a fresh financial start. As Richards  writes: \"We've all made mistakes, but now it's time to give yourself  permission to review those mistakes, identify your personal behavior  gaps, and make a plan to avoid them in the future. The goal isn't to make  the 'perfect' decision about money every time, but to do the best we can  and move forward. Most of the time, that's enough.\"\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eCARL RICHARDS\u003c\/b\u003e is a certified financial planner and a columnist for the \u003ci\u003eNew York Times\u003c\/i\u003e, where his weekly Sketch Guy column has run every Monday for over five years. He is also a columnist for \u003ci\u003eMorningstar\u003c\/i\u003e magazine and a contributor to Yahoo Finance. His works include \u003ci\u003eThe Behavior Gap\u003c\/i\u003e, \u003ci\u003eThe One-Page Financial Plan, \u003c\/i\u003eand \u003ci\u003eYour Money\u003c\/i\u003e, and his weekly newsletter has readers around the world. Richards is a popular keynote speaker and is the Director of Investor Education for the BAM ALLIANCE. You can find his work and sign up for his newsletter at behaviorgap.com. Richards lives with his family in Park City, Utah.\u003cbr\u003e\u003cbr\u003eVisit www.behaviorgap.com\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46556823847073,"sku":"BBSNIJ9798217046782","price":35.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9798217046782.jpg?v=1781831039","url":"https:\/\/www.bestbookstore.ca\/products\/the-behavior-gap-paperback-by-carl-richards","provider":"Best Book Store","version":"1.0","type":"link"}