{"product_id":"the-business-side-of-creativity-paperback-by-cameron-s-foote","title":"The Business Side of Creativity Paperback by Cameron S. Foote","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eWW Norton\u003c\/b\u003e \u003cb\u003e(2014-05-20)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e432\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780393734003\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e725.76\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e23.42 x 15.62 x 2.62\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eAn update of the invaluable business companion for\nfreelance graphic designers, art directors, illustrators,\ncopywriters, and agency or design-shop principals.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor over a decade \u003ci\u003eThe Business Side of Creativity\u003c\/i\u003e has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives.\u003cbr\u003e\n\u003cbr\u003e\nEvery year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity.\u003cbr\u003e\n\u003cbr\u003e\nHailed by reviewers as the creative business “bible,” \u003ci\u003eThe Business Side of Creativity\u003c\/i\u003e is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the \u003ci\u003eCreative Business\u003c\/i\u003e newsletter, guides you step-by-step through the process of successful self-employment—all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably—and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download.\u003cbr\u003e\n\u003cbr\u003e\nHow should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? \u003ci\u003eThe Business Side of Creativity\u003c\/i\u003e delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.\n\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eCameron S. Foote\u003c\/b\u003e is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of \u003ci\u003eThe Business Side of Creativity\u003c\/i\u003e, \u003ci\u003eThe Creative Business Guide to Running a Graphic Design Business\u003c\/i\u003e and \u003ci\u003eThe Creative Business Guide to Marketing\u003c\/i\u003e.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46553427574945,"sku":"BBSNIJ9780393734003","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780393734003.jpg?v=1781730558","url":"https:\/\/www.bestbookstore.ca\/products\/the-business-side-of-creativity-paperback-by-cameron-s-foote","provider":"Best Book Store","version":"1.0","type":"link"}