{"product_id":"the-creative-business-guide-to-marketing-hardcover-by-cameron-s-foote","title":"The Creative Business Guide to Marketing Hardcover by Cameron S Foote","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eWW Norton\u003c\/b\u003e \u003cb\u003e(2011-10-25)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e416\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780393733471\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e571.54\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e0.0 x 0.0 x 0.0\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eThe go-to guide on how to market a creative organization, why it is important, and what techniques work.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMarketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eCameron S. Foote\u003c\/b\u003e is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of \u003ci\u003eThe Business Side of Creativity\u003c\/i\u003e, \u003ci\u003eThe Creative Business Guide to Running a Graphic Design Business\u003c\/i\u003e and \u003ci\u003eThe Creative Business Guide to Marketing\u003c\/i\u003e.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46553425772705,"sku":"BBSNIJ9780393733471","price":46.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780393733471.jpg?v=1781730506","url":"https:\/\/www.bestbookstore.ca\/products\/the-creative-business-guide-to-marketing-hardcover-by-cameron-s-foote","provider":"Best Book Store","version":"1.0","type":"link"}