{"product_id":"the-persuasive-entrepreneur-paperback-by-clay-spinuzzi","title":"The Persuasive Entrepreneur Paperback by Clay Spinuzzi","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eThe MIT Press\u003c\/b\u003e \u003cb\u003e(2026-08-18)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e248\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780262054232\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e357.21\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e23.01 x 17.78 x 1.73\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003eA practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHow do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, \u003ci\u003eThe Persuasive Entrepreneur \u003c\/i\u003eshows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders \u003c\/li\u003e\n\u003cli\u003e Details how to understand market dialogue, conduct it well, and cocreate with customers \u003c\/li\u003e\n\u003cli\u003e Illustrates step-by-step process with diagrams, tables, and real-world examples \u003c\/li\u003e\n\u003cli\u003e Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions\u003c\/li\u003e\n\u003c\/ul\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003eClay Spinuzzi is Professor of Rhetoric and Writing at the University of Texas at Austin and author of \u003ci\u003eTracing Genres through Organizations\u003c\/i\u003e and \u003ci\u003eTriangles and Tribulations\u003c\/i\u003e, both published by the MIT Press, as well as \u003ci\u003eNetwork\u003c\/i\u003e and \u003ci\u003eAll Edge\u003c\/i\u003e, among other books.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46895781609633,"sku":"BBSNIJ9780262054232","price":65.7,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780262054232.jpg?v=1787040191","url":"https:\/\/www.bestbookstore.ca\/products\/the-persuasive-entrepreneur-paperback-by-clay-spinuzzi","provider":"Best Book Store","version":"1.0","type":"link"}