{"product_id":"the-smarter-screen-paperback-by-shlomo-benartzi-with-jonah-lehrer","title":"The Smarter Screen Paperback by Shlomo Benartzi with Jonah Lehrer","description":"\u003cbody\u003e\n                            \n                                \n                                    \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                                    \u003cul\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003ePortfolio\u003c\/b\u003e \u003cb\u003e(2017-02-07)\u003c\/b\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e256\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780143108757\u003c\/strong\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e238.14\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                                        \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e8.4 x 5.5 x 0.66\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                                    \u003c\/ul\u003e\n                                    \u003cbr\u003e\n                                    \u003cp\u003e\u003cb\u003eA leading behavioral economist reveals the tools that will improve our decision making on screens\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping \"buy,\" often make for poor decision making on screens.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Smarter Screen,\u003c\/i\u003e behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. \u003cbr\u003e\u003cbr\u003eFor example: \u003cbr\u003e• You’re more likely to add bacon to your pizza if you order online. \u003cbr\u003e• If you read this book on a screen, you’re less likely to remember its content. \u003cbr\u003e• You might buy an item just because it’s located in a screen hot spot, even if better options are available. \u003cbr\u003e• If you shop using a touch screen, you’ll probably overvalue the product you’re considering. \u003cbr\u003e• You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font.  \u003cbr\u003e\u003cbr\u003eDrawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.\u003c\/p\u003e\n                                    \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                                    \u003cp\u003e\u003cb\u003eSHLOMO BENARTZI\u003c\/b\u003e is a professor and cochair of the Behavioral Decision-Making Group at UCLA’s Anderson School of Management. He is the author of \u003ci\u003eSave More Tomorrow\u003c\/i\u003e and \u003ci\u003eThinking Smarter.\u003c\/i\u003e He has extensive experience applying behavioral economic insights to the real world, having increased the savings rates of millions of Americans through his work with Richard Thaler on \u003ci\u003eSave More Tomorrow\u003c\/i\u003e, and has advised many government agencies and businesses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJONAH LEHRER\u003c\/b\u003e is a science writer living in Los Angeles.\u003c\/p\u003e\n                                \n                            \n                            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":44900632428705,"sku":"BBSNIJ9780143108757","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780143108757.jpg?v=1744355469","url":"https:\/\/www.bestbookstore.ca\/products\/the-smarter-screen-paperback-by-shlomo-benartzi-with-jonah-lehrer","provider":"Best Book Store","version":"1.0","type":"link"}