{"product_id":"type-in-motion-2-hardcover-by-matt-woolman","title":"Type in Motion 2 Hardcover by Matt Woolman","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eThames and Hudson\u003c\/b\u003e \u003cb\u003e(2005-11-01)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e256\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780500512432\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e1111.32\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e0.0 x 0.0 x 0.0\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003e\u003cb\u003e\u003ci\u003eType in Motion 2\u003c\/i\u003e raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene.\n\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.\u003c\/p\u003e\n\u003cp\u003eIt has been six years since the publication of the internationally successful \u003ci\u003eType in Motion\u003c\/i\u003e, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.\u003c\/p\u003e\n\u003cp\u003eOver eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. \"Identifying\" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in \"Informing.\" Stitching together word, image, and sound to create stories and establish a context, \"Storytelling\" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. \"Traveling\" focuses on the user, from Web site navigation to chat rooms. \"Speculating\" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.\u003c\/p\u003e\n\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003cb\u003eMatt Woolman\u003c\/b\u003e is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of \u003ci\u003eType in Motion\u003c\/i\u003e.\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46553856934049,"sku":"BBSNIJ9780500512432","price":61.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780500512432.jpg?v=1781745538","url":"https:\/\/www.bestbookstore.ca\/products\/type-in-motion-2-hardcover-by-matt-woolman","provider":"Best Book Store","version":"1.0","type":"link"}