{"product_id":"what-were-they-thinking-paperback-by-robert-m-mcmath-and-thom-forbes","title":"What Were They Thinking? Paperback by Robert M. McMath and Thom Forbes","description":"\u003cbody\u003e\n                \n                    \n                        \u003ch2\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h2\u003e\n                        \u003cul\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePublisher\u003c\/strong\u003e: \u003cb\u003eCrown Currency\u003c\/b\u003e \u003cb\u003e(1999-06-29)\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eLanguage\u003c\/strong\u003e: \u003cstrong\u003eEnglish\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003ePaperback\u003c\/strong\u003e: \u003cstrong\u003e256\u003c\/strong\u003e \u003cb\u003epages\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eISBN-13\u003c\/strong\u003e: \u003cstrong\u003e9780812932034\u003c\/strong\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eItem Weight\u003c\/strong\u003e: \u003cstrong\u003e317.52\u003c\/strong\u003e \u003cb\u003egrams\u003c\/b\u003e\n\u003c\/li\u003e\n                            \u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: \u003cstrong\u003e21.59 x 13.97 x 1.27\u003c\/strong\u003e \u003cb\u003ecm\u003c\/b\u003e\n\u003c\/li\u003e\n                        \u003c\/ul\u003e\n                        \u003cbr\u003e\n                        \u003cp\u003eThose ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a \"Smithsonian for Stinkers,\" \u003ci\u003eBusiness Week\u003c\/i\u003e dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.\u003cbr\u003e\u003cbr\u003eIn \u003cb\u003eWhat Were They Thinking?\u003c\/b\u003e, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned  from his long experience with clods and clunkers.  As \u003ci\u003ePeople\u003c\/i\u003e magazine put it \"McMath knows his goods--and his uglies, too\"--and here he shows you how to:\u003cbr\u003e\u003cbr\u003e  Steer clear of the number one killer of new products  (page 129)\u003cbr\u003e\u003cbr\u003e  Develop a marketing campaign based on a \"Significant Point of Difference\"  (page 183)\u003cbr\u003e\u003cbr\u003e  Take advantage of eight  \"Hot Buttons for Success in the Millennium\"  (page 101) \u003cbr\u003e\u003cbr\u003e  Keep out of the \"Buy-This-If-You're-a-Loser School of Marketing\"  (page 28)\u003cbr\u003e\u003cbr\u003e  Combat \"Corporate Alzheimer's\"  (page 4)\u003cbr\u003e\u003cbr\u003eand much more !\u003c\/p\u003e\n                        \u003ch3\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n                        \u003cp\u003e\u003c\/p\u003e\n                    \n                \n            \u003c\/body\u003e","brand":"Best Bookstore","offers":[{"title":"New","offer_id":46555104444577,"sku":"BBSNIJ9780812932034","price":26.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0525\/2084\/5473\/files\/9780812932034_5bc118f6-04d4-4943-a3e3-c233088868fe.jpg?v=1781779942","url":"https:\/\/www.bestbookstore.ca\/products\/what-were-they-thinking-paperback-by-robert-m-mcmath-and-thom-forbes","provider":"Best Book Store","version":"1.0","type":"link"}