Ben & Jerry's: The Inside Scoop Paperback by Fred Lager

Product Details

• Publisher: Crown Currency (1995-05-16)
• Language: English
• Paperback: 272 pages
• ISBN-13: 9780517883709
• Item Weight: 338.3 grams
• Dimensions: 22.86 x 15.24 x 1.5 cm

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

About the Author

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.