Hooked Hardcover by Nir Eyal

Product Details

• Publisher: Portfolio (2014-11-04)
• Language: English
• Paperback: 256 pages
• ISBN-13: 9780670069323
• Item Weight: 357.21 grams
• Dimensions: 8.55 x 5.74 x 0.87 cm

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded  into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook  cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on  costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had  been available to him as a startup founder – not abstract theory, but a how-to guide for building better products.  Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand  how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

About the Author

 RYAN HOOVER's writing has appeared in TechCrunch, The Next Web, Forbes and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the enxt big things in tech."