My Best Mistake: Epic Fails and Silver Linings Paperback by Terry O'Reilly

• Publisher ‏ : ‎ Collins
• Publication date ‏ : ‎ Jan. 10 2023
• Language ‏ : ‎ English
• Print length ‏ : ‎ 304 pages
• ISBN-10 ‏ : ‎ 1443459518
• ISBN-13 ‏ : ‎ 978-1443459518
• Item weight ‏ : ‎ 272 g
• Dimensions ‏ : ‎ 13.72 x 3.3 x 19.3 cm

This Is A Bargain Book.

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up

The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.

In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes—losing their jobs, their companies and often their credibility—only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant—and yet they unexpectedly resulted in a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.

The fear of failing often holds us back. My Best Mistake will change the way you think about screwing up. It will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

About The Author

Terry began his career in radio and then went on to become an award-winning copywriter for a number of Toronto advertising agencies. He created campaigns for many of the top brands in the country, including Labatt, Molson, Bell and The Hudson's Bay Company. In 1990, Terry co-founded Pirate Radio & Television with a staff of 50, with 8 recording studios in Toronto and New York City.

In demand as a keynote speaker, Terry talks about key marketing issues to companies and organizations in all sectors.

When Terry's not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, “Under The Influence,” which was the follow-up to the hit series, “The Age of Persuasion.”

He has been given Lifetime Achievement Awards by the Advertising & Design Club of Canada, The Television Bureau of Canada, and the American Marketing Association.

He has also been granted an Honorary Doctor of Laws Degree from McMaster University in 2012, an Honorary Bachelor of Applied Arts Degree from Humber College in 2014, and an Honorary Doctor of Civil Law Degree from St. Mary's University in Halifax in 2015.

Terry has co-written a best-selling book called The Age of Persuasion: How Marketing Ate Our Culture, published by Knopf. His latest best-selling book, titled "This I Know: Marketing Lessons From Under The Influence", also published by Knopf, is available now in book stores.

He has a wonderful wife and three lovely daughters.

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