New Retro Paperback by Brenda Dermody;Teresa Breathnach

Product Details

• Publisher: Thames and Hudson (2010-06-22)
• Language: English
• Paperback: 240 pages
• ISBN-13: 9780500288467
• Item Weight: 1079.57 grams
• Dimensions: 0.0 x 0.0 x 0.0 cm

An overview of graphic design with an astute selection of contemporary work that makes great use of past inspiration.

Reinterpreting the past—the greatest form of creative flattery—never goes out of fashion. In the midst of today’s technologically driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century.

Drawing on classic examples, New Retro shows how past designs can be updated to suit the needs of today. It features a portfolio of the best international designs produced in recent years, presented by application: editorial, packaging, identity, promotional, and type design; and it also includes an historical survey of graphic design, with timelines of key figures and pieces.

About the Author

Brenda Dermody is a practicing designer and a lecturer at the Dublin Institute of Technology.

Teresa Breathnach has taught the history of design at the Institute of Art, Design and Technology, Dun Laoghaire; Ireland’s National College of Art and Design; and the Dublin Institute of Technology.