Stop Chasing, Start Creating Paperback by Justin Jones-Fosu

Product Details

• Publisher: Berrett-Koehler Publishers (2026-06-02)
• Language: English
• Paperback: 96 pages
• ISBN-13: 9798890572141
• Item Weight: 368.55 grams
• Dimensions: 0.0 x 0.0 x 0.0 cm

Stop running toward someone else’s definition of success and start intentionally shaping your own with this beautifully illustrated leadership and career development book inspired by Aesop’s tortoise and hare fable. Grounded in behavioral psychology and motivational science, this modern business fable empowers exhausted professionals and leaders to overcome burnout, redefine success, and create authentic alignment with purpose and impact.

Stop chasing validation. Start creating authentic success.

In today’s high-pressure workplace, too many professionals are exhausted from proving their worth—working harder, yet feeling less fulfilled. The real breakthrough isn’t climbing faster within the system, but redefining what success means on your own terms.

Stop Chasing, Start Creating tells the untold origin story of Tano the tortoise before his legendary race with the hare. Far from the calm, steady figure of Aesop’s fable, Tano once chased visibility, recognition, and approval—until a pivotal awakening showed him another way.
Through this modern leadership fable, readers follow Tano’s transformation from burnout and external pressure to clarity, purpose, and intrinsic motivation.

Drawing on behavioral psychology and motivational science, the book reveals how to move from seeking validation to creating alignment, contribution, and meaning.

Perfect for leaders, managers, and professionals in healthcare, education, nonprofit management, and other purpose-driven fields, this beautifully illustrated story blends timeless wisdom with modern organizational behavior insights—offering the kind of reflective, metaphor-rich inspiration today’s workers crave, without feeling like another productivity manual.

About the Author

Justin Jones-Fosu is CEO of Work.Meaningful., which is a firm focused on workplace engagement and diversity and inclusion that he founded 18 years ago. He is a full-time speaker and trainer who speaks and trains 10,000 to 20,000 people per year. He is a former radio host and former workplace contributor to NPR's "The Takeaway" and is known for his ability to connect to a broad range of people in a down-to-earth, humorous way. His recent Berrett-Koehler book, I Respectfully Disagree, and his previous self-published books, The Inclusive Mindset and Your WHY Matters Now, have sold a total of more than 20,000 copies.