The Naked Corporation Paperback by Don Tapscott;David Ticoll

Product Details

• Publisher: Penguin Canada (2004-10-05)
• Language: English
• Paperback: 368 pages
• ISBN-13: 9780143016366
• Item Weight: 326.59 grams
• Dimensions: 0.0 x 0.0 x 0.0 cm

If you have to be naked, you had better be buff.

We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad: all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. 

In The Naked Corporation, Don Tapscott and David Ticoll explain how the new transparency has caused this unprecedented power shift, how and where information has exploded, and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it.

About the Author

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.