Product Details
- Publisher: Vintage Canada (2019-09-10)
- Language: English
- Paperback: 320 pages
- ISBN-13: 9780345812216
- Item Weight: 238.14 grams
- Dimensions: 7.99 x 5.12 x 0.7 cm
An unprecedented history of the personality test conceived a century ago by a mother and her daughter--fiction writers with no formal training in psychology--and how it insinuated itself into our boardrooms, classrooms, and beyond.
The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types has inspired television shows, online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing have struggled to validate its results--no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives?
First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of devoted homemakers, novelists, and amateur psychoanalysts, Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life entirely its own, traveling across the world to New York, Berkeley, London, Zurich, Cape Town, Melbourne, and Tokyo, until it could be found just as easily in elementary schools, nunneries, and wellness retreats as in shadowy political consultancies and on social networks.
Drawing from original reporting and never-before-published documents, The Personality Brokers takes a critical look at the personality indicator that became a cultural icon and examines the way we attempt to grasp, categorize, and quantify our personalities.
About the Author
MERVE EMRE is an assistant professor of English at McGill. She is the author of Paraliterary: The Making of Bad Readers in Postwar America. Her work has appeared or is forthcoming in The New Yorker, Harper's Magazine, Bookforum, The New Republic, The Baffler, n+1, and the Los Angeles Review of Books, where she is senior humanities editor.
