The Support Economy Paperback by Shoshana Zuboff and James Maxmin

Product Details

• Publisher: Penguin Books (2004-01-27)
• Language: English
• Paperback: 480 pages
• ISBN-13: 9780142003886
• Item Weight: 516.54 grams
• Dimensions: 23.11 x 15.24 x 3.05 cm

Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving.  The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.

Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future.

About the Author

Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School. She is the author of the critically acclaimed In the Age of the Smart Machine: The Future of Work and Power.
James Maxmin was Chairman and CEO of Volvo-UK, Thorn Home Electronics, and Laura Ashley PLC. He founded the investment company Global Brand Development and is currently a director at Mast Global. Zuboff and Maxmin are married and live in Maine with their two children.