Type in Motion 2 Hardcover by Matt Woolman

Product Details

• Publisher: Thames and Hudson (2005-11-01)
• Language: English
• Paperback: 256 pages
• ISBN-13: 9780500512432
• Item Weight: 1111.32 grams
• Dimensions: 0.0 x 0.0 x 0.0 cm

Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene.

The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.

It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.

Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.

About the Author

Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University, where he teaches sequential design, typography and design theory, strategy and management. He is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of Type in Motion.