William Helburn: Seventh and Madison Hardcover by William Helburn

Product Details

• Publisher: Thames and Hudson (2014-11-11)
• Language: English
• Paperback: 224 pages
• ISBN-13: 9780500517659
• Item Weight: 1752.03 grams
• Dimensions: 31.12 x 26.19 x 2.46 cm

Lusciously illustrated and produced, here is the work of one of the major image-makers of the postwar era in fashion and advertising.

William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Shock value and an unrelenting hunger for success helped Helburn to a pioneer’s share in the revolutionary era of advertising and his work would also appear on the editorial pages and covers of major magazines.  As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskeys, clothing lines, airlines, jewelry, cigars and cigarettes, and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton.

William Helburn: Seventh and Madison is the first book to survey the photographic work of William Helburn and gives viewers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn’s life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin, and Ali McGraw offer insights into the lusty, creative spirit of William Helburn.

About the Author

A native New Yorker, William Helburn became a photographer after serving in the U.S. Army. Upon returning home from World War II, a partner’s chance encounter with Fernand Fonssagrives turned him toward fashion photography. He attended Alexander Brodovitch’s famous Design Laboratory and went on to shoot for Harper’s Bazaar, Life, Esquire, Town & Country, Ladies’ Home Journal, McCall’s, and Charm. He was a first-call photographer for the top advertising firms of the era, including Altman- Stoller; Delehanty, Kurnit & Geller; Young & Rubicam, and Doyle Dane Bernbach. Helburn won numerous advertising and graphic arts awards. He would turn to television commercials in the 1970s, but continued shooting still photography into the early 1980s. He lives in Connecticut.

For more than thirty years, Robert Lilly, also a native New Yorker, has produced news programs, stories, and documentaries from Europe, the Middle East, and the Americas for companies including NBC, CNN, VH1, and Reuters. He lives in New York.

Lois Allen Lilly is from New York and Florida. She is a producer, reporter, narrator, and intellectual property specialist. She lives in New York.